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The 2020 inscription of mbira/sansi music in the UNESCO World Intangible Heritage list provides an opportunity for the mbira music form (traditional and contemporary) to reach wider audiences and create greater market opportunities for local instrument-makers. Under the forces of globalization, several countries have grappled with the issue of how to maintain and promote traditional music forms and instruments. Some non-western instruments that have attained widespread uptake outside of their locations of origin include the Indian sitar, the West African kora and djembe, maracas made popular mainly by Latin American countries, such as Cuba, and Indonesian gamelan instruments.